Some organisations want to deliver long-term value; others do not. Some want to build for generations, others do not. Some want to shape an industry; others do not. It takes all sorts to build an economy, an industry, a market.
Future Normal works with organisations that want to build for the long-term, lead their industry and change it.
The secret sauce to building organisations that deliver over the long-term is many things but at the core is unwavering commitment to a corporate philosophy and ambitious goals.
At Future Normal we help you build the philosophy, develop the goals, and then have your organisation commit to and maintain that path.
The Challenge in Realising your Organisation’s Future Normal
Every organisation is perfectly aligned to make the decisions it currently makes and achieve the results it currently gets. Hence, how to shift?
Shifting is not easy, it requires;
An embrace of a relational worldview, and an understanding of how opposites define each other.
An acceptance that organisations are the tools we use to shape our world.
A realisation that the foundation of any organisation is its philosophy (the story it tells itself).
An understanding that long-term organisational value is optimised when context is optimised.
The Problem with Convention
Convention argues for linearity, separation, that organisations respond and do not shape, that being technically good is enough, story does not matter, and that context is of minimal relevance.
These are nice, myopic, and even quaint ideas, it's fine to believe them, but they will not drive a business to long-term value.
Working with Us - The Future Normal Approach
At Future Normal, we guide, support, and enable.
Our aim is to lead you and your team to the future normal of your organisation, by igniting the spark. In so doing we will transform you and the team from being technically good, to awakening to the art of leading organisations and building greatness for generations.
We adopt a view that if we do our work well you will ultimately not need us, we will have shared all we can, and you and your team will feel like you did it yourselves. From that point, all we will do together is periodically check in to ensure the path is maintained.