What can seem now radical in the workplace quickly becomes the future normal and in turn important to realising long-term value. Hence, that now radical idea maybe just what you need.   

Released 4th January 2025

The c-suite are the chief meaning makers in an organisation. To unlock long-term value, it is important they make meaning for all stakeholders through connecting the work to the organisational philosophy. 

Released 14th January 2025

Building off Aldo Leopold’s land ethic: To deliver long-term value, a strategy is right when it tends to enhance our whole communities, as them thriving for generations allows the organisation to thrive for generations.

Released 23rd January 2025

The work of aligning an organisation to its core philosophy never stops, yet few organisations do this work. Those that do the constant gardening deliver long-term value.

Released 4th February 2025

Sustainable development is an overused and overcomplicated term. Going back to basics allows simpler logics to emerge - build organisations that the next generation want to join.

Released 18th February 2025

To deliver value for the long-term enablement rather than control is key. Flipping the hierarchical chart is a simple trick that sends a powerful signal - the Chief Executive Officer becomes the Chief Enablement Officer.

Released 18th March 2025

Using the metaphors of noise and music explore whether your organisation is building long-term success or is a short-term one-hit wonder.

Released 25th March 2025

Finding balance at work relies on our relationship with it. Reframe that relationship, balance is a process.  

Released 15th April 2025

Managing a business by monetary outcomes is like managing a restaurant by only looking at the waste. Useful but not the whole game. To run a company and expect lasting success, switch from old 2D thinking, embrace 3D thinking.

Released 29th April 2025

Most organisations fail to fully commit to their planning and away days. Individuals stay distracted and dip out to take a call, check emails, whatever. It’s like your favourite sports team only playing matches and never committing to practice. To realise long-term success, recognise the value of committing to time away from the field of play.

Released 28th May 2025

Signing with a pen is more powerful than you might think. Sure, digital signatures for the day to day. But to really commit use a pen and send a signal.

Released 10th June 2025

Our work is entwined with our lives.  Great organisations help build great lives.

Released 3rd July 2025

Shinise companies have lasted hundreds of years and more. Key to their success is tenacity and holding that both firmly and lightly. 

Released 12th August 2025

The expectations we have matter. However, it’s not their quantum that is key, rather it’s how they are framed. In other words, through using the right frame your team can achieve so much more than you might expect.

Released 2nd September 2025

To meet your and your team’s needs, develop the humanity of loyalty through fostering understanding of how the work benefits others and sets a long-term example.   

Released 2nd October 2025

This coffee-break read is a summary list of those released in 2025. The reads aim to help you reflect and consider what is needed to lead your organisation to long-term value.

Released 28th October 2025

This research, conducted with Brandpie, examines the world’s most progressive companies to understand how their corporate narratives influence their long-term performance. It reveals that companies with a philosophy that is about more than themselves outperform their competitors.

Key Insights

These companies outperform the MSCI by 30% through the long-term (2010 to 2024).

Those companies with a corporate narrative that enables a world we all want to live in (Future Normal) perform nearly twice as well - achieving higher highs and more resilience in downturns.

Released November 2024

This research, conducted with Brandpie, on the FTSE 350 examines the impact of purpose statements on company performance. Findings highlight how companies with clear, succinct purpose statements outperform those without one in two ways, (1) financial performance (ROE,ROA) and (2) ESG performance.

Key Insights

Purpose-driven companies outperform their peers in terms of ROA and ROE and ESG metrics.

Short, clear purpose statements that connect to challenges beyond the organisation are key to driving long-term value.


Released March 2024.

This research, conducted with Brandpie, on the ASX 100 examines the impact of purpose statements on company performance. Findings highlight how companies with clear, succinct purpose statements outperform those without one in two ways, (1) financial performance (ROE,ROA) and (2) ESG performance.

Key Insights

Purpose-driven companies outperform their peers in terms of ROA and ROE and ESG metrics.

Short, clear purpose statements that connect to challenges beyond the organisation are key to driving long-term value.


Released February 2024.

This review of ASX100 companies reveals the most and least popular values driving corporate culture. While values like collaboration and integrity are common, there is an opportunity for companies to lead by incorporating new values such as bravery, care and long-term thinking.

Key Insights

The most popular values are collaboration, integrity and excellence. This is the same the world over.

To deliver long-term value, companies need to elevate values such as bravery and care.

Released January 2024.