Explore our book, coffee-break reads, research reads and podcasts. The central theme of the work concerns helping you lead your organisation to long-term value.
Future Normal Book
Challenge Convention and unlock long-term value
The Future Normal Book presents a new approach to organisational transformation. It challenges conventional business logic and lays out 8 essential questions that can help you reshape your organisation for lasting success.
Read the Google Preview
Order Now on Routledge - 20% Discount Code: 25AFLY2
Coffee-Break Reads
-
![]()
Radical Questions and Future Normal
Explore change from a historical perspective, hence the image of the boss smoking in the office.
Released 5th January 2025 -
![]()
Chief Meaning Makers
Explore the role of the c-suite and the framework they use to understand organisational impact.
Released 14th January 2025 -
![]()
A Strategy Ethic and Long-Term Value
This piece draws on Aldo Leopold’s land ethic to develop a strategy ethic for long-term value.
Released 23rd January 2025 -
![]()
Constant Gardening and Narrative
This piece highlights the power of continually tending to the corporate philosophy to drive long-term value.
Released 4th February 2025 -
![]()
Beyond Sustainable Development
This piece goes back to basics to allow simpler logics to emerge that can unlock lasting value.
Released 18th February 2025 -
![]()
Flip the Organisation Chart
Flipping the org chart of your organisation is a simple trick that can realise leading by enabling others.
Released 18th March 2025 -
![]()
Noise and Music - One Hit Wonder?
Explore whether you organisation is pacing for the long-term or will be a one-hit wonder.
Released 25th March 2025 -
![]()
Organisational Balance
Explore how finding balance in an organisation relies on our relationship with the organisation.
Released 15th April 2025 -
![]()
Upgrade from 2D to 3D Thinking
This paper explores the 3D thinking required to enable an organisation to deliver long-term value.
Released 29th April 2025 -
![]()
All Game No Practice
Committing to away days, rather than treating them as annoying helps ensure long-term success.
Released 28th May 2025 -
![]()
What's in a Signature
Exploring the benefits of signing with a pen to help drive long-term value.
Released 10th June 2025
Deeper Research Reads
-
![]()
This research, conducted with Brandpie, examines the world’s most progressive companies to understand how their corporate narratives influence their long-term performance. It reveals that companies with a philosophy that is about more than themselves outperform their competitors.
Key Insights
These companies outperform the MSCI by 30% through the long-term (2010 to 2024).
Those companies with a corporate narrative that enables a world we all want to live in (Future Normal) perform nearly twice as well - achieving higher highs and more resilience in downturns.
Released November 2024 -
![]()
This research, conducted with Brandpie, on the FTSE 350 examines the impact of purpose statements on company performance. Findings highlight how companies with clear, succinct purpose statements outperform those without one in two ways, (1) financial performance (ROE,ROA) and (2) ESG performance.
Key Insights
Purpose-driven companies outperform their peers in terms of ROA and ROE and ESG metrics.
Short, clear purpose statements that connect to challenges beyond the organisation are key to driving long-term value.
Released March 2024. -
![]()
This research, conducted with Brandpie, on the ASX 100 examines the impact of purpose statements on company performance. Findings highlight how companies with clear, succinct purpose statements outperform those without one in two ways, (1) financial performance (ROE,ROA) and (2) ESG performance.
Key Insights
Purpose-driven companies outperform their peers in terms of ROA and ROE and ESG metrics.
Short, clear purpose statements that connect to challenges beyond the organisation are key to driving long-term value.
Released February 2024. -
![]()
This review of ASX100 companies reveals the most and least popular values driving corporate culture. While values like collaboration and integrity are common, there is an opportunity for companies to lead by incorporating new values such as bravery, care and long-term thinking.
Key Insights
The most popular values are collaboration, integrity and excellence. This is the same the world over.
To deliver long-term value, companies need to elevate values such as bravery and care.
Released January 2024.
Podcasts
Interviews about Future Normal
The following are links to podcasts where the Future Normal book and more broadly Future Normal perspectives were discussed.
Interview with Brandpie CEO Dave Allen -Ditching Profit for Prosperity Building a Long-Term Institution Released December 2024 - Spotify Link, Apple Podcasts, Amazon Podcasts,
An Interview with the Transforming Tomorrow Team - The Future of Normal - Released August 2024 - Spotify Link, Apple Podcasts, Amazon Podcasts
AI Generated Podcasts from the Coffee-Break Reads