Shift your business to act meaningfully in its surroundings and purposefully to benefit itself and society
Future Normal businesses deliver long-term value through generations by asking now radical questions.
Business leaders can be more ambitious and view their organisations not as ends in and of themselves, but rather as tools that can enable great outcomes for all. We live in an era where some of our most clement times are behind us and forecasts indicate those who come after us are going to face significant challenges. This is not a positive legacy to leave. There is a need to do things differently and embrace new ideas and questions. This is Future Normal.
To shift your business, the Future Normal approach is built on 3 big ideas
Businesses are the tools we use to shape our world.
Long-term business value is optimised when society thrives.
The questions we ask matter - asking now radical questions enables the Future Normal.
Building upon these 3 ideas and our experience in research, industry, and academia, our approach has 8 questions at its core. Questions that are easy to ask, challenging to answer, accessible and deep, and will shift your business to one that creates long-term value and leave a positive legacy. You can learn more through our book, or if you would like to start a conversation please connect.
How can we help?
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Co-create strategies for long-term value.
Using the Future Normal questions as a starting point, this process involves understanding the current state, facilitating a shift through a series of co-designed workshops (onsite/online), and providing ongoing support reinforce change.
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Shifting your team’s mindset to see Future Normal possibilities.
Working with your leaders and teams, we can challenge and coach them so they begin to understand how your business can act meaningfully in its surroundings and purposefully to benefit society.
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Developing new insights and innovations through robust exploration.
Working with you and your team we can help you develop theoretically-grounded research programs that will enable commercial success, while considering our surroundings, society and future generations.
Reviewing FTSE350 and ASX100 Purpose Statements
Conducted with Brandpie, the two reviews, one of the ASX100, the other of the FTSE350 reveal some key insights for CEOs faced with the challenge of driving their business forward;
Companies with purpose statements outperform those without a purpose statement on a range of financial and non-financial metrics.
Companies with succinct purpose statements outperform those with longer statements, indicating that a well-crafted and focused statement can help shift the organisational culture to one of enhanced performance
Connecting the organisational purpose to the problems the world faces and ensuring it is enduring is key to driving long-term value.
Future Normal
The Book
The Future Normal book is now released
into the wild. Using the approach and the
8 questions you can shift your business to its
Future Normal.
Its a book for leaders who think about legacy, their own and the one their business is leaving.
Yet, our legacy is written by those who come after us.
Future Normal
The Gallery
Explore what is Future Normal?, why Future Normal?, and what is possible with Future Normal?
ASX100 Companies
A 2023 Review of their Values
The review highlights;
the most popular and least popular values of ASX100 companies - collaboration (most), discretion (least)
how the values of the ASX100 companies are similar to companies in other countries - everyone is following the same recipe - collaboration, integrity, excellence…
the values that need to increase in popularity and prominence if Australian companies want to lead the way in terms of stewardship towards more just outcomes for all - bravery, care, long-term thinking…
Press release is available via this link
We acknowledge the Jagera and Turrbal people who are the Traditional Custodians of the land on which we work, and their unique relationship with the lands, seas and waterways. We pay our respects to their Elders both past and present, and to all Aboriginal and Torres Strait Islander peoples.